marketing

Building a good reputation has always been important for business. Like almost everything else, the internet hasn’t changed that fact; it’s just adjusted how the game is played. NB: This […]

This month, the latest digital innovations include big announcements from Google regarding shortening the length of search result snippets and new features for Google My Business listings; new Google responsive […]

Fewer than 10% of US travellers have a particular brand in mind to book with prior to researching. That’s the reality of travel and it means hotel brands have a […]

The most effective marketing solution includes awareness of your audience – their needs and preferences. Where they are located is perhaps one of the most informative elements to take into […]

In the fast-paced environment of the hospitality industry, most hoteliers would agree that developing and sustaining strong guest relationships is key to long term success. NB: This is an article […]

You don’t have to be a big international hotel chain to tap into the might of social media. Here are some ways you can effectively reach your audiences and stay […]

Today, hotels are greatly dependent on a limited number of reservation platforms. A significant feature of these platforms is guest evaluations, which are transformed into ratings and rankings. Consumers pay […]

Facebook recently removed third-party ad targeting segments, which were built into the Advanced Audience page. Called Partner Categories, these segments included supplemental material from Experian, Axciom, Oracle Data Cloud, and […]

After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG, 96% […]

Google recently came out with a new tool to help companies compare their mobile performance against their competitors and measure the impact that decreasing mobile page load times can have […]