marketing

Today, the internet offers more travel information than ever before. But it also makes the research, planning and purchase steps of the guest journey more complex. NB: This is an […]

We’ve given you the SEO essentials before, but no harm revisiting for the time of year that’s in it! As with everything in this industry, practises change and update rapidly […]

Imagine this: You begin planning a trip to New Mexico. You ask a who lives there where to stay in Santa Fe. NB: This is an article from Runtriz The […]

Ever been drawn in by engaging content or imagery on a site, which turns out to be an interesting form of advertising? This is the beauty of native advertising. NB: […]

Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to […]

Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites. […]

When thinking about how to combine different strategies, marketers don’t really consider SEO and email marketing in the same sentence. Emails, after all, do not directly impact SEO ranking, right? […]

The “Old” Sales Funnel NB: This is an article from Cogwheel Marketing In every sales and marketing class, since the beginning of time, they show you a diagram of a […]

No matter where you’re located or who you’re trying to reach, a solid SEO strategy is a must for every hotel hoping to sell out rooms and venues. It might […]

Last month, we launched a post to help hotels diagnose traffic drops on their websites. We looked at how to pinpoint a drop in a traffic, isolate the channel(s) where […]