marketing

Social media is not only free to use but also provides a platform for you to be authentic, share your brand, build a following, and engage with your guests and potential guests!

There is no doubt at this point that an influencer can help your brand. But, how do we measure the campaign/partnership’s results and the boost they brought to your brand’s online presence?

If users start removing off Facebook activity, it will impact the ability to retarget to them accurately. You won’t be able to reach all guests who visit a landing page or abandon a reservation

Looking at the competition is important and a great way to stay in the know on marketing trends. Scoping out competitors is fun, easy, and necessary to enhance your own marketing strategy.

These combined components are essential when optimizing your Marriott brand website via search engine optimization. When you have finished here, consider optimizing your OTA listings.

If you dig into your personas and use them to fuel all parts of your digital strategy, you’ll find deeper connections with your guests, and will end up getting far more bookings.

OTAs have mastered the art of conversion, with websites providing the ultimate user experience. To convince customers to book direct on your website, they need an optimal online experience.

From each personalized message to every retargeting ad, hotels need to analyze what is working and what isn’t, and use this to drive the evolution of their acquisition and conversion strategies

After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search.

Your boutique hotel marketing plan should be a constantly evolving piece of your marketing mix. Keep your audience, seasonality, and goals in mind to get the most out of your plan.