marketing

Let’s break down why WhatsApp is the MVP in hotel guest communications. We’re talking engagement through the roof – far surpassing old-school email

Here are five recommended long-term strategies to avoid last minute panic selling of rooms – crucial for maintaining profitability and brand integrity

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction

Hoteliers should prepare to adjust their PPC strategy to take advantage of these tools that streamline marketing efforts and reduce inefficiencies

Offering cohesive omnichannel experiences has become imperative to capturing travelers’ attention as they interact with brands through various touchpoints

Once consumers have demonstrated intent, marketers must stay on their radar to continue to push them further down the funnel

More than just a room to sleep in, successful hotels provide a highly personalized, immersive stay experience that reflects a combination of factors

The first thing many people think about luxury hotels is price, but the art of content marketing is to shift focus away from cost and onto the experience

Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment