marketing

We look at ten common digital marketing mistakes hotels make. We will also give you practical solutions to help you avoid these mistakes

Consolidating data and analyzing performance through data to glean key insights is critical to the digital marketing puzzle

Don’t overlook Bing ads when planning your digital marketing strategy. The channel can bring benefits especially for hotels serving consumers in the U.S.

Moving from Google commission-based bidding to an upfront payment model is a big change, but it gives you a chance to improve your hotel marketing strategy

If the question is how do we create more revenue, generate more bookings, do more upselling, marketing cannot be ignored in this equation

Google announced changes for PMax in 2025. Hotels should use negative keyword functions and Demand Gen campaign format to improve campaign performance

We’re sharing 6 creative Instagram post ideas for hotels that will keep your content fresh, attract new travelers, and boost your hotel’s online presence

A thank you message does more than express gratitude; it reinforces the guest’s decision to choose, enhancing their overall experience and satisfaction

In today’s fast-paced hotel landscape, a guest messaging strategy drives revenue by increasing direct bookings, upsells, and loyalty

No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand