marketing
Hotel Welcome Letter: How to Curate The Perfect One?
All of these tips will help any hotel write a lovely welcome letter to hotel guests, so they will have a memorable experience and will want to visit again
Moving from Revenue Management to Revenue Optimization
Only a holistic approach with full team involvement will lead to successful hotel revenue optimization. Supported by proper data and analytics
How The IOS 14 Update Will Affect Your Hotel’s Social Advertising
The IOS 14 update from Apple could spell trouble for advertisers across the globe, as enhanced privacy features inevitably lead to reduced targeting options
Guide to Link Building and Authority Building in 2021
There are a few important terms related to link building that site owners should familiarize themselves with so they fully understand the strategy at hand
What Are Opportunities For a Hotel During Lockdown?
Already hotel providers have noticed staycation bookings and enquiries creeping in for later in the year, when things are more likely to be under control
GM and Operator Challenges in Anticipating 2021 Travel Trends
Let’s make 2021 the year we put learnings into action; it’s time to leave legacy processes behind and redefine what travel means and connecting with guests
Google Introduces Subtopic Rankings, a New SEO Opportunity
Google has confirmed that they launched their new subtopic rankings for certain queries. The idea lies in the ability of Google to create search diversity
4 Biggest Challenges in Hospitality Digital Marketing
There have been a few curve balls in 2020, but four things that continue to stay the same are the biggest challenges in hospitality digital marketing
A Unique Luxury Boutique Resort Value Proposition That Converts
Your unique luxury resort’s value proposition should turn the heads of your potential guests, pique their interest and lead them to book with you
4 Revenue Tactics Resort Teams Need For 2021
Hotel revenue teams are having to adapt constantly as the situation with the COVID-19 pandemic continues to change on almost a daily basis