marketing

Email Marketing SOP – There Are Many Advantages

For busy hoteliers who are trying to drive revenue after a very difficult year, email marketing can be the ticket to recovery

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Hotel WOM (Word of Mouth) and Why it Still Counts

When it comes to hotel marketing and advertising, never underestimate the power of hotel Word of Mouth (both traditional and electronic)

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eye tracking automation to help retention on websites

CRM or How to Automate Most of your Retention Strategy and Direct Sales

Retention is key for your hotel. It’s helps build a long-term business model and acts as a firewall to reduce dependence on intermediation

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How To Make the Most of the Black Friday Weekend

Early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon Prime Day saw significant increases from 2019

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Are you Putting Emphasis on Promoting your Hotel Gift Vouchers?

We recommend a soft promotion early November and increase spend from mid November. This should help sales of vouchers pick up end November

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Google Analytics 4 for Hotels: New Version or New Tool?

If we see it from the way the data gets tracked, Google Analytics 4 looks more like a new tool, rather than a new version of an existing tool

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How Hoteliers can Leverage Emotions in a Post-COVID Hospitality World

The COVID-19 outbreak brought about an anxiety-ridden climate throughout the world. NB: This is an article from PrivateDeal How can an industry that makes a living selling experiences and emotions […]

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5 Tips to Create a Successful Black Friday Campaign for Your Hotel

In this article, you’ll learn to easily create a successful Black Friday campaign based on the knowledge our team has gained over the years

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Optimize Your Hotel Website for SEO and Conversions

Learning how to optimize your website for SEO and conversions is crucial for your property’s success. It’ll ensure your site is working hard

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Zoom in on That Zip Code: Get the “Billboard Effect” Without Billboard Cost

Traditional billboard advertising offers a great lesson in local marketing that hotel marketers should remember. Why put a billboard up?

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