marketing

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

There is no better way to show commitment towards your international guests than providing them with website content in their preferred language

While we are exiting lockdown and wedding guest numbers will increase, they won’t skyrocket overnight. Continue promoting smaller wedding venue packages

Even if you have a plan in place and see regular direct bookings success, there may still be some gaps to fill. So keep reading for expert tips

When building campaigns for social media, remember it’s not just intelligent guest segmentation that drives digital marketing success

In addition to collaborating with the Sales & Marketing Teams to generate revenues, the Revenue team needs to pay more attention to the costs incurred

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

Facebook Ads give you multiple ways of showing your luxury hotel to users in your target audience directly, instead of the lottery of organic Google results