marketing
First Impressions Count! Why Hotels Must Translate And Localise Their Website
There is no better way to show commitment towards your international guests than providing them with website content in their preferred language
Promoting Your Hotel as a Wedding Venue
While we are exiting lockdown and wedding guest numbers will increase, they won’t skyrocket overnight. Continue promoting smaller wedding venue packages
How to Increase Hotel Direct Bookings: 5 Tips to Know
Even if you have a plan in place and see regular direct bookings success, there may still be some gaps to fill. So keep reading for expert tips
Digital Advertising Tips and Tricks for Your Hotel
When building campaigns for social media, remember it’s not just intelligent guest segmentation that drives digital marketing success
Breaking Down Silos, Maximizing Profits: Revenue Management Evolves
In addition to collaborating with the Sales & Marketing Teams to generate revenues, the Revenue team needs to pay more attention to the costs incurred
7 Hotel Commercial Mistakes and What To Do About Them
7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve
An Easy Guide to Running Facebook Ads for Luxury Hotels
Facebook Ads give you multiple ways of showing your luxury hotel to users in your target audience directly, instead of the lottery of organic Google results
3 Steps to Streamline Your Hotel’s Social Media Strategy
There are many ways to organize a social media strategy for your hotel. If your strategy is of the “fly by the seat of your pants” variety, you’re not alone
A Deep Dive Into Metasearch
Metasearch is arguably one of the most important channels for hotel marketers. 2 out of 3 independent hotels receive direct bookings from metasearch engines
Optimizing Guest Survey Conversions Through Email Marketing
An important tip to keep in mind when building your email marketing for guest survey conversions is email length. Pair that with a prominent call-to-action