marketing

Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points

The aim is to describe the main KPIs typically adopted by a hotel to support their business analysis, ranging from RevPAR, RevPAC, CPOR to NPS and beyond

Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening

Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities

Last week Amazon added code to its digital properties to block FLoC from tracking visitors using Google’s Chrome browser

Many hotels fail to tailor their website to the season, choosing instead to keep the same design and offers all year. But every season has its own dynamics

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic