marketing

You could have the most compelling email ever created but if you don’t make the subject line exciting your email will never be opened

Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

Standing out from the crowd has been a perpetual task demanding full attention of any hotel, but has become even more apparent in the post Covid-19 era

Actively retarget abandoned bookings in a considered approach and you’ll see increased bookings, enhanced revenues and boosted profits

If you have been thinking that optimizing website content for SEO is enough, then it’s time to change mindset. You have to stay across the latest updates

Your hotel’s website is where potential guests are first introduced to your brand and often the landing page for online media campaigns

A recent study revealed there are 3.78 BN social media users worldwide. It is certain that your target audience is reading reviews about your hotel online

Gen Z is the first generation of “digital natives,”. Start marketing to this demographic now as their buying power increases over the next decade