marketing

Adding FAQs and How-To type content to your existing marketing landing pages is a simple solution that solves multiple challenges

Now that the industry is seeing the slow return of business and recreational conferences, the time to market your event spaces is now

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

By winning back clicks that would potentially go to OTAs, Google Hotel Ads helps build that sense of loyalty you need to create between you and your guest

Connecting dots between everything – your website, your metasearch, your socials, your email marketing – will mean less customers will fall through the gap

There are three main reasons why hotels may have high unsubscribe rate and it all comes down to one main point: Your emails are not relevant to guest needs 

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

Even though the final nail in the coffin of cookies is two years out, it’s clear that travel brands need to prepare for the change now

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search