loyalty

Want More Direct Bookings? Connect With Guests and Build A Tribe!

The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t experience this time and again: […]

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Effective Ways Hotels Could Conduct Guest Surveys and Loyalty Programs

For long, getting to know what hotel guests want has been every hotelier’s bugbear. Ambivalent, unclear suggestions from customers impede hoteliers’ ability to take concrete steps to improve their services. […]

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Does loyalty exist? It is time to rethink loyalty!

Last year Expedia made a suite of drastic announcements: it partnered with Marriott Hotels to offer travel packages, entered the hotel revenue space and struck a loyalty program deal with […]

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Does loyalty exist? Real-life practical approaches

In Part 1 we talked about loyalty – if it exists, what it looks like and if millennials even have it. Now we ask our panel of experts to discuss […]

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Does loyalty exist? The millennial conundrum

One of the earliest loyalty programs on record dates back to 1793. That’s 223 years ago. We’ve been doing this song and dance for a long, long time. The burning […]

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How technology can revive the dying hotel loyalty programs

Once upon a time guests would feel compelled to sign up for loyalty programs with their preferred hotels and earn some real privileges. The more stays a person had within […]

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The Vast & the Various: Your Guest is Driving, Buckle Up

Blog Soundbites: Loyalty programs need to go beyond instant discounting to humanize the guest experience Discounts aren’t enough for hotels to call a loyalty rate a loyalty rate Hotels shouldn’t worry […]

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Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty and reward programs can help make up the difference between having average occupancy rates or a fully booked calendar. In fact, according to Phocuswright April 2015 report, (Dis)Loyalty and […]

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The virtuous circle – inspiration, personalisation and trust

The modus operandi of the travel industry is to leverage promise and exploit curiosity, tapping in to an emotional fear-of-missing-out as it urges us to invest in experiences and exploration […]

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Why data scientists are vital for increasing customer loyalty

  The importance of big data is increasing across all industries — as are the jobs required to tap into the insights within the data. So it’s no surprise that […]

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