loyalty

As an independent hotelier, it’s important to be aware of Booking.com’s expanding loyalty programme. Why? Because it may impact your direct bookings

The use of blockchain technology in revenue management can be applied through inventory management, demand management and pricing strategies

The important role of hotel loyalty programs come at a moment where ensuring core business activities are not enough to compete on the market

For casinos to continue attracting a steady stream of customers and revenue, each customer must be presented with a custom-tailored stay experience

Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement

To set themselves up for success in this new normal, Hotel owners and operators must adapt their strategies to meet evolving industry trends

The list of hotel guest-facing technology is quite long. Are guests satisfied with these new technologies? More importantly, would guests rebook?

Hotel revenue teams are having to adapt constantly as the situation with the COVID-19 pandemic continues to change on almost a daily basis

Loyalty programmes were born in recession and expected to expand their reach as we get into the throes of another economic crash

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests