hotels

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

trivago, the under-pressure metasearch has been trying out a new way of displaying search results, which could obscure direct hotel prices

It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy

Many of the old silos still exist, and the dream of a fully integrated unified commercial strategy remains just that – a dream. But the journey is not over

Strategic approach to TT.OO. management can be the difference between a hotel that is content with its revenue or one that thrives in a competitive sector

Learn how to apply three key yield management tactics to optimize your hotel’s pricing strategy. Increase your revenue and occupancy with data-driven insights.

In the past, we looked at optimal occupancy to help maximize profits. Now, we have multiple available data sets that enhance revenue management strategies

Some of the most effective pricing strategies can be grouped into two categories: dynamic pricing and promotional techniques

Price skimming involves setting a high initial price with the understanding it may not attract maximum number of guests but generates significant revenue

Good content can help you showcase multiple facets of your hotel story, which helps to educate your target audience and improve brand’s reputation