hotels

How to Calculate Hotel Guest Acquisition Cost (GAC)

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

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mechanical figure in the thinkers pose considering the evolving hospitality trends and ai driven technologies

Myths About Revenue Management Technology

We focus on the five commonly held myths about revenue management technology and why you don’t need to worry

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letters spelling out the word pricing highlighting the current strategy of dynamic pricing for hotels

What is Value Added Pricing in Hotels? Examples and Strategy

Hotel A has been doing the same thing for decades. Hotel B is new and looking to earn more with a value added pricing strategy

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hedges in shapes of houses with leaves changing colours reflecting the pressure on seasonal hotels to adopt sophisticated revenue management strategies

Year-Round Revenue Management Brings Record Profitability to Hotels

Here are six common pricing mistakes hotels make when they don’t rely on revenue management to guide their profitability

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Transforming the Hotel Guest Experience in the Experience Economy

It’s about amplifying the overall guest experience, making them feel they’re not just renting space but buying into a holistic, memorable journey

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Hotel Financial Performance Influenced by Changes in F&B Offerings

Since the majority of hotel food and beverage revenue come from in-house guests, it is appropriate to analyze trends on a dollar-per-occupied room basis

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Global Business Travel Sees Shifting Challenges and Opportunities for 2024

Ongoing challenges are expected, but there are optimistic indicators for an even stronger year ahead as organizations continue to leverage business travel

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5 Hotel Trends That Are Transforming the Guest Experience

Each of these guest experience trends is indicative of changes in the industry, some of which may turn out to be more impactful and long-lasting than others

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5 Examples to Recover Lost Revenue from Cart Abandonment

With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant

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Evolution of Chatbots in the Hospitality Industry and Key Benefits

We look at the critical role of chatbots in hotel industry, highlighting the benefits of their implementation and the essential features to consider

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