hotels

man holding his head in his hands possibly reflecting a frustration with their hotel google ads not driving enough traffic and wondering how to fix it

Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

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graphs which could reflect the new era of hotel revenue management moving beyond rates

The New Era of Hotel Revenue Management: Moving Beyond Rates

Today, revenue management is about doing business strategically. It requires a deep understanding of the guest journey, booking window and market trends

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coins being stacked up to reflecting the importance for hotels to develop pricing strategies that optimize their room rates effectively

How Can I Increase My ADR?

With a 25+ year career in revenue, I cannot begin to count the number of times that I have been asked that very question. NB: This is an article from […]

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Boost Your Ratings: 10 Best Ways to Ask Guests for Reviews

Asking for reviews doesn’t have to be complicated, but the way you do it can make all the difference. Here are ten simple and effective ways to ask

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boutique hotel room illustrating a small hotel challenge and the importance of google reviews

How Can Small Properties Improve Google Hotel Reviews

Having recent and frequent positive reviews can boost your visibility on Google, making it easier for people to find you when searching for a place to stay

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one girl whispering to another girl illustrating the impact for a hotel of reputation management

Hotel Reputation Management: 10 Next Level Strategies

Not only is managing your reputation about presenting your hotel in the best light, but also ensuring you remain receptive to customer feedback

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american football game play reflecting the corporate rate playbook and the secrets to winning the corporate rate game

Understanding and Implementing Hotel Commercial Strategy

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

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How the iOS 18 Update Will Impact Email Marketing

Early testing that we’ve seen shows that preview text often has absolutely nothing to do with email content and does nothing but confuse the user

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How to Create A Seasonal Pricing Strategy

As a hotelier, one of the most critical aspects of revenue management is setting the right prices at the right times. This is where a seasonal pricing strategy comes into […]

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The Revenue Manager vs. AI: Predicting Hotel Demand

We aim to highlight the evolving role of revenue managers in an industry increasingly influenced by AI and consider how best to integrate tech advancements

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