hotels
How to Calculate Hotel Guest Acquisition Cost (GAC)
By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies
Myths About Revenue Management Technology
We focus on the five commonly held myths about revenue management technology and why you don’t need to worry
What is Value Added Pricing in Hotels? Examples and Strategy
Hotel A has been doing the same thing for decades. Hotel B is new and looking to earn more with a value added pricing strategy
Year-Round Revenue Management Brings Record Profitability to Hotels
Here are six common pricing mistakes hotels make when they don’t rely on revenue management to guide their profitability
Transforming the Hotel Guest Experience in the Experience Economy
It’s about amplifying the overall guest experience, making them feel they’re not just renting space but buying into a holistic, memorable journey
Hotel Financial Performance Influenced by Changes in F&B Offerings
Since the majority of hotel food and beverage revenue come from in-house guests, it is appropriate to analyze trends on a dollar-per-occupied room basis
Global Business Travel Sees Shifting Challenges and Opportunities for 2024
Ongoing challenges are expected, but there are optimistic indicators for an even stronger year ahead as organizations continue to leverage business travel
5 Hotel Trends That Are Transforming the Guest Experience
Each of these guest experience trends is indicative of changes in the industry, some of which may turn out to be more impactful and long-lasting than others
5 Examples to Recover Lost Revenue from Cart Abandonment
With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant
Evolution of Chatbots in the Hospitality Industry and Key Benefits
We look at the critical role of chatbots in hotel industry, highlighting the benefits of their implementation and the essential features to consider