hotels

As Big Players Diversify, Hotels Pursue New Strategies

Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for […]

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IC Hotels reaches 18 per cent direct bookings

Turkish hotel group, IC Hotels, claims it now achieves more than 18% of bookings from direct marketing campaigns and as a result reduced commission levels to 3%.  IC Hotels has […]

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10 key learning points from Hoteliers at WIT (Pt 1)

Key industry players geared up to “Reboot” and tackle the big issues like how to surf the wave of technology that pervades the industry (without being caught in the riptide), […]

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Book. Stay. Go. Launches SaaS Marketplace

Book. Stay. Go., a leading mobile hotel solution for business, mobile, and millennial travelers, today announced the launch of the hotel industry’s first SaaS-enabled marketplace, featuring mobile check-in and mobile […]

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Marriott delivers seamless, consumer first experience

A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution […]

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Expedia’s view: Publicly available loyalty rates may be bad

NB: This is a viewpoint by Melissa Maher, senior vice president of the Global Partner Group, at Expedia. One of the questions that raised a great deal of discussion was […]

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Hotel Websites Optimised for Mobile Will Rank Better

NB: This is an article from Leonardo Google updates its algorithms 500-600 times a year but rarely gives the public notice on what’s changing. But this time they did, which […]

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Better together and the shifting digital landscape

A Marriott-Starwood marriage will bring changes but digital holds promise even if brands like Facebook now want you to pay for products like Dynamic Ads ‘Better together’ – the slogan […]

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RMS Must-Have: Elasticity & Competitor Rate Considerations

NB: This is an article from IDeaS Worried the hotel down the road is attracting more guests than you are? Contemplating dropping your rates to combat a dreaded seasonal lull? […]

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Lowest Available Hotel Rates: A Friend or Foe?

Owing to increased Internet penetration and the booming sharing economy, which has an impact on the lodging sector, the online travel market in Asia-Pacific has grown in recent years. Technology […]

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