hotels
6 lessons your hotel should follow to maximize bookings
Albert Einstein famously once said: “Education is not the learning of facts, but the training of the mind to think.” The most successful hoteliers are savvy operators constantly on the […]
Trends in Hotel Attrition and Cancellation Revenue
Historically, if a guest notified a hotel that he would not be checking in at 6 p.m. on the day of arrival, that was usually sufficient to waive any […]
U.S. Hotels on Alert After Q1 Occupancy Decline
The U.S. hotel market suffered a 0.5 percent decline in occupancy during the first quarter of 2016. This is the first year-over-year decline in occupancy since the fourth quarter of […]
How Marriott is using WeChat in China
With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains including Marriott, Hyatt, Sheraton and Shangri-La […]
Why Usability and UX Matter For Your Hotel Website
If you’ve ever used a web agency, or spoken to a Product Development geek like me, you’ve probably heard the terms “UX” and “Usability.” But what do they mean, and […]
Independent Hotels Must Defend Their Inventory
A hotel’s inventory is its lifeblood. As the digital world becomes a more important part of the circulation of that inventory, dozens, even hundreds of technology solutions have been built […]
Choose the Best Instagram Giveaway for Your Hotel
After analyzing your hotel’s Instagram, you decide it needs more engagement. You’ve done some research and you think it might be good to host a giveaway, but you’re not sure […]
Reputation Management: Meet Guest Where it Matters
‘Online reputation management’ is an activity that might sound over-complicated or unimportant. However, it’s key to building your online bookings, especially those coming directly through your website. It also helps […]
Attract more guests through your Hotel Instagram Photos
It’s a beautiful morning, birds are singing, the sun’s shining bright, you grab a cup of coffee, and then settle in to check your hotel’s Instagram account. Time to see […]
Turning data into action: segment your audience
Data is changing the foundation of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, you have a new way to […]
