hotels
Hotwire accommodates evolving travel behaviors
Hotwire is onboarding several new features into its mobile application to better suit consumers’ needs after identifying some of their typical travel habits, enabling users to book hotel rooms after […]
How big data is changing the game for hotels and their guests
To succeed in a competitive industry, travel and hospitality companies must create memorable experiences for their guests. For hotels, this ability is absolutely essential to achieve a winning edge. After […]
How to use Google Hotel Ads to strengthen direct sales
Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the […]
Boutique hotels appealing for frequent Airbnb travelers
Last year Airbnb disrupted the hospitality industry to the tune of $1 billion, according to an iModerate report. The report found that Airbnb clients skew young and budget-conscious, with a […]
Making the Most of Social Proof on Your Hotel Website
We all remember as kids our parents saying, “If [name of delinquent friend] jumped off a bridge, would you do it too?” The answer is yes. Statistically speaking, we most […]
5 Must-Haves for Successful Hotel Social Media Content
Many hoteliers feel that social media has little impact on revenue. But, when used correctly, social media is proven to drive more traffic to your hotel’s website. In fact, social […]
Transaction loyalty programs need deep customer understanding
A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with […]
Demand More from Your Hotel Forecast
Recent Revenue Management related activity on Twitter reinforces the various ways we discuss demand as an industry. From how to forecast hotel demand to tweets such as #revenuestrategyfordummies, the common […]
Airbnb vs Hotels: Study Reveals Consumer Preferences
Qualitative study finds boutique properties could help hotels chains bridge the gap with Airbnb Airbnb is growing at an explosive rate and gunning to become a full-blown hospitality brand, putting […]
3 Content Marketing Trends for Hoteliers
Much has been written on the importance of content marketing to a hotel’s digital marketing strategy. But what areas should you be focused on, and how can you make the […]
