hotels

NB: This is an excerpt for Revinate‘s eBook, A Hotelier’s Guide to Google SEO Most hoteliers we talk to are well aware of the importance of their website’s ranking on […]

Oh, the infamous Airbnb. For years, major hotels have taken comfort that it’s left alone their most valuable travelers. Since its birth (and near-failure) in 2008, the home-sharing startup has targeted […]

Much research has been done into how people read webpages. There is, in fact, a science to it; a certain pattern our eyes follow when we visit a website. Understanding […]

I’ve worked in Corporate Finance and in Revenue Management for the Hospitality and other industries and I can confirm that, when done correctly, there is no more analytically intense profession than […]

The booking button on your hotel website is the goal – it’s not the strategy. To persuade guests to book, you need a hotel marketing strategy to drive qualified traffic to your […]

An argument could be made that the hotel industry was late to the revenue management game. While airlines were early to develop dynamic pricing strategies, it wasn’t until much later […]

NB: This is an article from ReviewPro Out of the hundreds of hoteliers in attendance on our TripAdvisor webinar last year, a total of 87% said that TripAdvisor is either […]

I was recently invited to deliver two workshop sessions at NTA’s annual Contact event, which was being held for the very first time in my hometown of Québec City. How […]

NB: This is an article from GuestFolio A recent study published by our Analytics Specialist – Huw Jones highlighted an exceptional relationship between a hotels’ Net Promoter Score (NPS) and […]

Developing a pricing strategy is critical to most businesses, but how does that strategy need to differ with perishable inventory vs non-perishable? When an office supply store prices a product  […]