hotels
One ROAS to Rule Them All? No.
When optimizing our hotel metasearch campaigns, many of us get caught up in the day-to-day of bid changes, statistical analysis, and UI experiments as the main ways we affect the […]
The Key to Pricing Your Hotel “Just Right”
One of the most challenging and important aspects in revenue management is providing the right price for the right customer at the right time. It can be a struggle to […]
10 Companies Demonstrating Effective WeChat Marketing Campaigns.
WeChat has become a marketers’ best friend when it comes to conducting a social network campaign in China, in this article we will first have a look at WeChat’s main […]
Dubai holiday homes problematic for hotel sector
The effects of the rise of holiday homes on the hospitality market have been highlighted by Knight Frank Middle East in its latest hospitality report: Dubai’s Holiday Home Market. The […]
7 Hotels Using Best Practice Tips to Drive Direct Bookings
Hospitality professionals are presented with numerous challenges associated with running a hotel or B&B. As an hotelier, it can seem like there aren’t enough hours in the day. According to […]
6 Ways Revenue Managers Use Data to Make Their Hotel Smarter
What should revenue management decisions be based on? Revenue management decisions, at their core, must be based on data. It’s all too easy for your potential guests to be over […]
Loyalty Exclusive Offers – A Bold Move but What’s Next?
It has been interesting to watch the major hotel companies’ recent attempt to shift bookings to their direct on-line channels by incentivizing members of their loyalty programs with “exclusive offers”, […]
A third of Accor’s revenues won’t be from rooms, says CEO
One third of AccorHotels’ revenues in the future will not be from traditional room and F&B sales, said its chairman & CEO Sebastien Bazin who is continually transforming the chain. In […]
Three ways long-stay hotels can increase their revenue
Today’s savvy hotel groups are always on the prowl for new ways to generate additional revenue, and the thriving extended length accommodation division is making good on delivering exceptional value […]
How Nustay is using big data to deliver a heavenly hotel match
One of the key trends of 2016 will be the growth in data-driven product development and a new start up is carving a niche in this space, writes Andrew Hennigan […]
