hotels
Why Measuring Guest Feedback is Essential for Hotel Groups
Managing any business across different branches and locations is no easy task, and a hotel group is no exception. As your locations diversify and your business grows, so you need […]
No More Spaghetti: Where Hotel Technology Must Go in 2017
A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How are technology silos holding us back, for instance? Data silos […]
Will Facebook Recommendations Create a New Channel for Hotel Bookings?
Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook […]
Examining the Strength of the Top 25 Hotel Markets
As the U.S. hotel industry continues its RevPAR growth cycle, some signs of a growth slowdown are apparent. The increase in new Hotel rooms in the United States is rapidly […]
The beautiful evolution of hotel room pricing over the last 15 years
What’s an online travel agent, please? Let’s be honest. We in hospitality all played our part in creating and growing them: the online travel agencies such as Expedia, Booking.com, Orbitz, […]
10 Things You Must Do to Grow Your Hotel’s Direct Bookings
There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry. A term we hear a […]
Direct Bookings Drive Will Transform Hotel Industry into Direct Response
First off, the hospitality industry is already a full-blown direct response industry. That might not be so obvious to the untrained eye, but you just need to know where to […]
How Much Does Facebook Advertising Cost? Complete Guide to Ads Pricing
We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, […]
Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel
It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local online travel agency for travel consumers. Yet, while Airbnb paves […]
It’s Not Just About Big Data, Leverage Small Data, Too
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence […]
