hotels
Shooting the big data arrow to capture consumer hearts
In an age of the promises of Big Data, can travel brands finally win the hearts (and spend) of customers? Chris Nurko, global chairman of FutureBrand, believes that as hospitality brands […]
Harnessing the power of cloud and mobile hotel PMS
What triggered the mass movement towards cloud hotel PMS? Hoteliers have new goals to achieve today and the solutions don’t hide in a server room. Cloud hotel PMS software has […]
Hotel Revenue Managers Say They Want a Revolution
A survey of 381 hotel revenue managers worldwide by Cornell University finds a surging interest in seeing the biggest possible picture of what’s happening at their properties transactionally. Many say […]
How to Destroy the Expectations of Your Guests
The hotel industry thinks it has this issue figured out—the one of room assignments, that is. I am here to tell you that it does not. Far from it in […]
Feature Disparity in Google’s Hotel Search
In recent months, Google has added new filtering options for the two main ways users interact with a Hotel Ads, localuniversal (the knowledge panel in organic search) and mapresults (Google […]
The Independent Hotel’s Guide to Engaging and Retaining Guests
Recently, a small hotel group asked us an extremely smart and on-point question: “How do I create a loyalty program that is not a loyalty program?” They understood that while […]
Airbnb to disrupt luxury hotel market with expected acquisition
Short-term home rental service Airbnb is innovating in the luxury travel space and responding to consumer demand with its soon-to-be-finalized purchase of Luxury Retreats, a similar service working with only upscale […]
PolyU Study Finds Chinese Hotels Must Act on OTAs
Hotels in China have “little negotiating power” with online travel agents (OTAs) and could do more to resist their increasingly dominant role, suggest MSc student Lorraine Zhang, Associate Professor Basak […]
Three Powerful Social Media Indicators That are Overlooked
In recent years we have been noticing the rise of social media channels as a way for businesses to communicate and engage with their customers. According to Statista, social media […]
Are You Driving Social Media Traffic To Your Website?
By now, virtually all hotels have at least one social media channel that they use – most likely Facebook. They might also use some others; Instagram, Twitter and Snapchat being […]
