hotels
Flow Thru: What made it through, from revenues to profit
Flow Thru, this is my abbreviation, is a catch all phrase that measures how much made it through your business comparing one period to another. What made it through, from […]
Tell-Tale Signs You’re Losing in Metasearch
Even if you’re happy with your metasearch campaign performance, you might be leaving some opportunity on the table. When onboarding new clients at Koddi, we’ve seen just about every situation […]
Leverage Facebook Marketing Strategies to Increase Hotel Bookings
Social media has evolved significantly in the last few years and has no intention of stopping or pausing. Hotel brands have kept pace with them by using industry influencers, traveller […]
TrevPAR vs RevPAR: Both matter but which is best
When looking at any hotel, regardless of size or market we always seem to focus on three main benchmarks – occupancy, average daily rate and RevPAR, with RevPAR being dubbed […]
Marketing Automation Opportunities for Luxury Hotels and Travel
Hospitality – ‘the friendly and generous reception and entertainment of guests’, according to the Oxford English dictionary. Synonymous with warm welcomes, ‘good hospitality’ has inherently been the product of human interaction […]
How to maximize bookings with Facebook for independent hotels
We have all heard how social media marketing is an imperative marketing tool for the hospitality industry. Now more than ever, hotels need to ensure that they are using social […]
Are Asian Hoteliers Today Overwhelmed by Data?
Are Asian hoteliers today overwhelmed by data? Is all of this data helpful? Over recent years, Asian hoteliers have witnessed a huge influx of data delivered by online reviews, social […]
The pros and cons of texting your guests
We live in a world where almost every person owns a mobile phone and instant messaging has become a communication priority, and where an email can look to grab between […]
Why Hotels can’t compete on price alone, articulate value
Hotels have never operated in a more fragmented or competitive booking environment than they have today. Not only are hoteliers challenged to attract the right guest, at the right price, […]
Comparing the performance of the metasearch giants for hotels
As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology and trends […]
