hotels
7 Hotel Marketing Strategies to Stand Out from Your Competition
The hotel industry is extremely competitive, and several different hotels will often be competing for the same potential customers. As a result, it is crucial that hotels use a variety […]
Pricing-only Revenue Management: Are you leaving money on the table?
The hospitality industry has been following revenue management practices for decades now. Today, dynamic transient pricing is considered the industry standard for pricing guest rooms. Now, as rate transparency and […]
2017 Projected as a Record Year for GDS Hotel Bookings
Despite the rise of Airbnb among consumers, Travel Agents still predominantly book through GDS TravelClick, a global provider of innovative, cloud-based and data-driven solutions designed for hoteliers to maximize revenue and […]
Measuring and Incentivizing Front Desk and Reservations Upselling
Chances are that like most hoteliers this time of year you are busy formulating your financial game plan for 2018. If so, I’m pretty sure your owners or asset managers […]
Successful Hotel Revenue Management
SINCERE APOLOGIES!! Nobody likes turning up to a link and finding what they expected is no longer there. Since originally publishing the article we have been contacted by the […]
We Need to Talk About Hotel Marketing Metrics
Unfortunately for hotel marketers, our industry is drowning in metrics. From “look-to-book,” to unique visitors, to sentiment scores, to clicks…the list of stats goes on and on. With so much […]
Is This Group Business Good Revenue Business?
Back in my revenue management days I frequently heard the following when it came to group business discussions: NB: This is an article by Blake Madril, Revenue Technology Strategist at […]
8 Ways to Mobilize Influencers to Promote Your Hotel Brand
In today’s digital world, advocates and influencers represent a cost-effective and powerful way to spread the word about your hotel, hotel group and brand. In this most recent blog post, […]
Designing a Guest Loyalty Program to Increase Bookings and Revenue
The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past […]
Ways to Improve Guest Experience and Generate More Revenue
Just like any other business sector, the hospitality industry comes with its peculiarities and creating great visitor experiences is one of them. This is the only way you can make […]
