hotels

The Evolution of Hotel Reviews

While it’s unlikely that Mary and Joseph left a scathing TripAdvisor review after being turned away at the Inn in Bethlehem, hotel reviews have been around, in various forms, since […]

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5 Ways to be a Better Revenue Manager

Revenue management is an art, and like all art it’s a constantly evolving process that can never be mastered. In this area of ever-changing elements, such as customer behavior trends […]

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Tracking Competitor Mobile App Rates is a Must for Price Strategy!

At a time when mobile phones had already made deep inroads into the lives of the people, the advent of mobile internet started creating revolutionary ripples worldwide. The hospitality industry […]

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Which came first: the forecast or the price?

This is right up there with the philosophical riddle, “which came first, the chicken or the egg”. As a metaphor it provides lively conversation and debate, even when the answer […]

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How to Use Facebook Advertising to Increase Your Direct Bookings?

With its detailed targeting options, Facebook advertising can be a fantastic source of bookings. But, you need to set up things correctly. If done poorly, Facebook advertising can cobble up […]

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We’re Using the Wrong Message to Fight OTAs

Looks like we might have been going about this all wrong. The thought that a guest’s primary travel concern is saving money is an assumption that needs to be reexamined. […]

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Use Hotel Website Content to Increase Your Revenue

Contrary to what you might have heard, people still read. We read quiet a lot actually, but much of our reading has moved over to a screen instead of paper. […]

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Loyalty Program Fatigue and What to Do About It

Loyalty is on the verge of major disruption. Technology, such as mobile and blockchain, are forcing traditional loyalty models to adapt and become dynamic to remain relevant in an ever-saturated […]

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The ABC guide to maximising revenue

Maximizing revenue proves to be a challenging task even for those experienced hoteliers who know all the ins and outs of their business. It’s not only about management and trying […]

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Hotel expert reveals how hotel’s halt demise of guest loyalty

In the current industry, the task of generating hotel loyalty is a difficult one. The behaviours, attitudes, and expectations of today’s traveller is constantly changing. Couple this with an overwhelming […]

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