hotels
How to stop potential guests from abandoning their booking
According to Sales Cycle, 81% of online travel bookings are abandoned, with 13% saying it’s because the booking process is too long and complicated, even after selecting rooms and dates. […]
When Guests Complain, Be All EARS!
In an ideal world, a hotel’s service would be so efficient that customers would never have cause to complain. The truth is, however, that no system is flawless and increasingly […]
Your Hotel Reputation Matters to Your Revenue
Earlier in hospitality domain, the pricing structures and decisions were majorly based on factors like supply and demand, local events, corporate/negotiated rates, event/group bookings, majorly because of the absence of […]
Reservations Inquiry Call Volumes: Is There More To The Numbers?
As a hotel reservations consultant and sales trainer, I’m often asked for my perspective on the current trends regarding the number of inquiry reservations call received vs. previous years. NB: […]
How digital marketing can help you to manage distribution
Distribution falls into two camps – third party and direct. Each one has huge benefits, and potential challenges. Keeping a keen eye on both is essential to ensuring healthy […]
Leveraging your location for better guest satisfaction
There is only one aspect of your property that you absolutely cannot change – your physical address. Renovate, replace staff, add new operations, re-flag or re-brand, it makes no difference; […]
Boost Hotel Revenue With 4 Simple Marketing Strategies
Every business looks for ways to increase profits, reduce costs while maintain if not improve upon their service and customer expectations. With 2018 just around the corner we’ve put together […]
Four key digital trends impacting travel and hospitality brands
The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best […]
Mobile marketing stats every hotelier should know
Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of Facebook’s most […]
The importance of data transparency in hotel marketing
Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of transparency. This has now become a big […]
