hotels

Segmentation. Targeting. Relevancy. These are not new concepts. Time and time again these words are thrown around and yet most of the time when it comes down to it, they […]

Let’s face it… growing your social media following has drastically changed. All of the social channels have made it a lot more difficult to achieve this task, pretty much to […]

  The famous mathematical psychologist Amos Tversky once said, “My colleagues, they study artificial intelligence; me, I study natural stupidity. ”  The “stupidity” Tversky refers to is our inability to recognize […]

Social media has become an unparalleled marketing force—and is showing no signs of slowing down. It’s doubtful any business owner in this day and age needs to be convinced of […]

Flagged hotels enjoy an established presence in the global marketplace and the trust that goes along with that. But… despite the common misconception that the brand is entirely responsible for […]

Rewards programs are often hailed as a major way to increase direct bookings but, is a B&B loyalty program going to be the best option for your business? NB: This […]

Despite that there is more information for guests to view online than ever before in the history of the lodging industry, the phones continue to ring in reservations offices and […]

Hotel Property Management Systems (PMS) have long interfaced to external systems. Such integration has allowed hoteliers to streamline operations across their properties by assembling individual vendors to best serve specific […]

Great service at hotels used to be based on high touch, highly personalized contact with guests – anticipating their needs and over delivering at every touchpoint. It still is. But […]

Hotel cancellation terms are one of the major deciding factors for a guest making a booking. With OTAs promoting free cancellation as one of their major selling points consumers have […]