hotels
Front Desk SEO: Identifying, Fixing, and Avoiding Thin Content
When you review the SEO performance of your hotel’s website, are you happy with the results? If you are failing to rank for many of your targeted keywords, the source […]
A new hope for direct bookings
A long time ago in a galaxy far, far away, the Consumer Journey for travelers used to be simpler and more direct. NB: This is part 1 of 3 in […]
How to Engage Guests With Automated Triggers
Think about this, you’re about to engage in a conversation with a robot; you sit down and it greets you with “Hello Human” and then proceeds to ask you a […]
Who Cares If You’re Losing a Little Money Here and There?
What hotel owner or GM could be blamed for sleeping a little more soundly after seeing the chart below? NB: This is an article by Pierre Boettner, Founder and CEO of […]
Can Expedia transition to the travel industry’s tech partner?
A transition appears to be underway as Expedia increases the number of technology solutions it offers and builds partnerships out across the industry but will this strategy succeed asks EyeforTravel’s […]
How the Composition of RevPAR Growth Impacts Changes in Profits
To project changes in profits we obviously need to look at the expected relative changes in revenues and expenses. Profit growth can only be realized when the dollar value of […]
What you need to know about GDS in the hotel industry
A global distribution system, or GDS, is an advanced network of travel agents who specialise in selling and booking travel products, including hotel rooms and packages. When a hotel operator […]
Four tips for reducing checkout abandonment
All retailers – from huge multinationals to the independent – face the same dilemma. Why do online shoppers abandon their baskets, and what can they do to improve? Dropped baskets […]
10 Distribution Solutions Hotels Will Need to Compete in 2018
For hotels, staying alive — and staying competitive — is no longer a question of whether to adopt technology or not. It’s a question of what technology to adopt, and of […]
Are Hotels and Online Travel Agencies Colluding on Keyword Bidding?
It began simply enough. A small company wanted to make some money in online travel. So it joined Expedia Affiliate Network, where the online travel agency shares its hotel inventory […]
