hotels

As the role of revenue management continues on its evolutionary path from yield management through to a commercial role, we look at how more affordable technology is picking up day […]

When it comes to hotel management, there are so many demands starving for a slice of your fiscal pie that it can become overwhelming to figure out where funds can […]

Are you in the hotel industry and want to implement a Search Engine Marketing (SEM) strategy, but are struggling to learn the ropes of campaign management? Let’s say you have […]

The world of digital marketing is always evolving as travel brands try to keep up with consumer needs and the growing demand for transparency and authenticity. One strategy that’s growing […]

Social proof should be in every hotels’ marketing toolkit. The technique, which uses the thoughts and feelings of others to influence customers, feeds into our need to belong and our […]

More than 1.18 billion people traveled internationally last year, and Asia-Pacific cities collectively claimed almost 25% of those arrivals. This year, growth rates are expected to be 5% to 6% […]

There’s a good chance you’re killing the conversion rate of your hotel website. Right now, potential guests are bouncing off your hotel website as you read this. What good are […]

“Direct is best”; “101 ways to avoid paying OTAs”; even “How to Win The OTA War”. We’ve all seen countless taglines and blog posts of this nature. In fact, we’ve […]

Revenue Management techniques are dictated by the type of product you’re selling. What are the main characteristics of hotel rooms as a product and what makes it different from, let’s […]

Getting guests to book directly on a hotel’s website rather than through an online travel agent (OTA) is a key challenge that hoteliers are gearing up to tackle in 2018. […]