hotels
How to decrease bounce rate and keep guests on your Hotel Website
A website’s bounce rate is the percentage of visitors who leave after only viewing a single page. Overlay this with the fact that more than half of the people who […]
Is Your Hotel Booking Engine Destroying Your Profitability?
Almost every other day, I see a headline about the latest trend that is going to have a massive impact on hotels and travel. Some might even be worth exploring. […]
Brand hijacking in the hospitality industry
It seems almost unreal that a hotel would have any troubles receiving bookings when a guest is actively searching for its brands. After all, if travellers know your name, they […]
Cloud Based PMS: The Ultimate Revenue Generator In Modern Hotel Operations
More and more hotels are making the switch from traditional or legacy systems to a cloud-based hotel PMS. In the past, traditional hotel PMS systems met the needs of hoteliers […]
How to Develop a Successful Hotel Content Marketing Strategy
Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. NB: This is an article from Vizzly But like anything that […]
Voice Search: Next Big Thing in Hotel Distribution and Marketing
As one of the most exciting trends in hotel marketing and distribution strategy, voice search has galvanized the hospitality industry, both in preparation for evolving consumer behaviors and technology advancements. […]
What’s Really Happening at TripAdvisor? 3 Questions We Can’t Answer…
Since the beginning of 2018, we have been noticing some very odd behavior from the TripAdvisor results, customer service response time, sales rep strategies, and overall communication. What is most […]
Boost your hotel revenue with better online reputation management
Gone are the days of planning a trip to a new city and choosing where to stay based on personal recommendations or a guide book. In a connected world, it […]
PMS Vendors, Tear Down This Wall!
While it is an obvious over-exaggeration to compare Ronald Reagan’s famous “Tear Down This Wall” speech to a proverbial technology wall, hotel technology does come with many barriers. NB: This […]
Google Testing Vacation Rentals Callout on Hotel Ads
Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, an update to the deal […]
