hotels
Is your hotel selling rooms or experiences?
Selling “experiences” is the key to influencing potential guests when they first consider taking a trip. When travelers are looking for early inspiration, they’re not focused on hotel rooms. They’re […]
7 Ways to Optimise Your Images for SEO
Search engine optimisation or SEO is the practice of making your website visible online in the unpaid search engine results. We have written many articles on the best practices for […]
Segmentation throughout the guest journey: Pt 1 of 2
From the very beginning of the searching process to the post-stay comedown, guests are increasingly expecting an experience that feels tailored, thoughtful and built with them in mind. Let’s take […]
Are ‘social’ comments about your hotel falling on deaf ears?
Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels. This is a lost opportunity […]
Hotel Current Assets – What You Need to Know
When we cross the bridge in the hospitality financial world to the greater business world, the concept of an asset and how it is used comes full circle. I am […]
How hoteliers can navigate constant distribution change
If there has been one constant in the universe of hotel distribution over the past few years, it’s been change. As brands make aggressive pushes to lure more guests to […]
Top 5 Things You Need To Know in Hotel Digital Marketing
The latest digital innovations include new publishing features on Google My Business listings, the new Google Outstream Video Ad format, and new Instagram profile bio features. The industry is also […]
How storytelling can increase hotel revenue
A pair of eyeglasses is just a pair of eyeglasses. That is until it’s a pair from Warby Parker. That’s because, for every pair sold, another is donated to a […]
New feature on Google Hotel Ads: Occupancy filters
One of the greatest deficiencies that the Google price comparison site had was the absence of the occupancy filter in searches. NB: This is an article from Mirai You could […]
Why your hotel should start using derived rates
Derived rates are powerful tools that independent hotels can use to compete with the big chains. NB: This is an article from Welcome Anywhere As well as saving busy general […]
