hotels

Google: The Hotel Marketing Demogorgon Is Evolving

It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their […]

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Responding to Online Hotel Reviews: A Beginner’s Guide

88% of buyers are influenced in their buying decision by reviews. NB: This is an article from Hotelogix Online hotel guest reviews are invaluable to hotels, today. And honestly, each […]

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Why Audience Strategy Is The Key To Hoteliers Competing With OTAs

This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past […]

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Take Charge of Your Hotel Budget Process: Identify Your Trends

Amid the flurry of November’s falling leaves, the avalanche of activity surrounding your 2019 budget preparation is most likely in full force. NB: This is an article from Rainmaker New […]

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Using Technology To Personalise The Guest Experience

With GDPR regulations now in force, personalisation and its technology automation look set to remain firmly at the front of the agenda with hotel management for some time to come.

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5 Ways To Market Your Hotel During The Holidays

A recent study by Reuters found that 107.3 million Americans traveled over 50 miles throughout the holiday season in 2017. NB: This is an article from Vizzly Whether these travel […]

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Understanding Flow Thru: How Much Made it From Revenues to Profit

Flow Thru – this is my abbreviation – is a catch-all phrase that measures how much made it through your business comparing one period to another. What made it through, […]

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Attribute Based Shopping (ABS) is The Latest Buzzword in Hospitality

Attribute-based shopping (ABS) has become the latest buzzword in hospitality. The functionality promises to change the way that travellers search and book hotels, shifting from a few room types to […]

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The 3 Mistakes That Revenue Managers Make

The hospitality industry has become a very dynamic one in recent years. Revenue Management strategies that would have once been deemed acceptable and rational, are no longer efficient. NB: This […]

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Training, Maintaining & Elevating Top Hotel Revenue Management Talent

Remember that whiz kid in reservations? He had grown up with computers and seemed able to fly around the property management system with natural ease and skill. Sure, his job […]

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