hotels

Over the years Revenue Management has rapidly evolved as a science and an art. Effective application of Revenue Management principles proactively drive sustainable revenue optimization, superior competitive performance and long-term […]

Google makes no secret of its focus on mobile users. At the beginning of 2018 it rolled out mobile-first indexing and with it an entire ethos of mobile-first prioritization to […]

AI or Artificial Intelligence is currently dominating the news headlines. NB: This is an article from Hotelsoft Mark Cuban the well-known investor of ABC’s Shark tank has predicted that the […]

If there’s one thing marketers love it’s shortcuts or, as they’ve come to be known “hacks.” Any trick that helps boost efficiency by speeding up or streamlining a time consuming […]

The concept of total hotel revenue management industry has been discussed for years, to the point where some in the revenue management discipline are asking why the topic is still […]

A traveler’s behavior can vary not only with how and where they search and book, but it can vary depending on other experiences during their trip, such as their flight […]

When you speak with marketing and distribution executives these days, everyone seems obsessed with increasing direct bookings and reducing the costs of customer acquisition. Yet when the phone rings in […]

Revenue Managers rule the world, right? Of course … But now and then, I see Revenue Managers who haven’t had the training or mentoring needed and due to no fault of their own, get it wrong.

Even though each social media platform is unique in a number of ways, there are a lot of similarities they all share, too. NB: This is an article from Lodging […]

Rate parity is one of those hot topics in the accommodations industry, and it’s essential that you understand how rate parity can impact your B&B business. NB: This is an […]