hotels

In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Market Share and why it is so important, but often over looked, in […]

Smart hoteliers keep a close eye on their local destination marketing organizations (DMOs). It’s a crucial part of understanding and identifying where your own marketing tactics can ultimately align with […]

One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape […]

The “WOW’ factor is critical in building lasting impressions. And these moments help open doors to many important things: guests loyalty, word-of-mouth marketing, and increased long term business.

Email marketing is one of the most cost-effective ways for hotels to build awareness, develop stronger relationships with guests, and drive more direct bookings. NB: This is an article from […]

We live in an era where influence is just as valuable a currency as cash. The person who captures an audience and cultivates a following and loyalty can affect perception, […]

For modern-day consumers, the decision to book a hotel online comes down to two equally important factors: how desirable a hotel is from a value and quality standpoint and how […]

It’s been tough sledding for hotels in the Middle East & North Africa. February marked the sixth consecutive month of year-over-year profit decline, in spite of a slight rise in […]

The way people use their phones has changed over the years. How can you, as a hospitality professional, tap into the new reality? NB: This is an article from BookingSuite […]

Easter – a time of crisp, bright weather (hopefully), long (…and sometimes tiring…) family gatherings, and, most importantly, chocolate. Glorious chocolate. NB: This is an article from NetAffinity Along with […]