hotels

2019 is The Year Hotels Should be Driving Rates

The ability to drive rate will factor into profitability. If average daily rate (ADR) percentage growth is at or below the rate of inflation, it will be difficult for hotels to drive higher profitability.

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The Decline of Rate Parity Clauses and What This Means for Hotels

The rate parity spotlight turned to the UK earlier this year, with an agreement between the government and OTAs to cease certain practices around how they merchandise and price hotel […]

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Are You Checking Your Revenue Optimization Systems and Strategies

It’s important to go to the doctor each year for a health check, we all do it, but… are we checking up on our revenue optimization systems and strategies the […]

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How to Create a Winning Social Media Strategy for Your Small Hotel?

Millions of followers and slick brand campaigns are not the only measures of success on social media. Lots of small businesses are making a mark with some smart thinking.

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Metadata Matters to Your Digital Marketing

How do you reach and actually show potential guests that your hotel exists and is the perfect fit for them? NB: This is an article from Blue Magnet The easiest […]

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Accor the Next Starwood? What Next for Hotel Mergers

“So, have you heard that Marriott might buy Accor?” That’s what a trusted former colleague and hospitality industry expert told me last week, after hearing the same from multiple sources. […]

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Two-Way Chat, A Game Changer for Guests and Revenue

Consider most companies that are known widely for excellent customer service—think Zappos and Amazon—and you’ll find two-way chat at the core of their customer service strategy. NB: This is an […]

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Seven Game of Thrones Character Traits for a Revenue Manager

While it may feel like spring, winter is here… And for fans of Game of Thrones, that means the beginning of the end for the beloved HBO series. This Sunday kicks off […]

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Perception is Reality: Pricing Psychology for Hotel Revenue Managers

“All our knowledge has its origin in our perceptions.” ~ Leonardo da Vinci Is a pair of $50,000 Sennheiser Orpheus headphones1 really fifty times better than a pair that costs $1,000? NB: This […]

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7 Tips to Reduce Booking Abandonment on Your Hotel Website

From redesigning your website to rolling out new marketing campaigns, you spend plenty of resources boosting online traffic. And you should—your property’s website is your store-front to the world. NB: […]

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