hotels

One thing I stressed over and over was that guests wrote great reviews when they were surprised and delighted and wrote bad reviews when they were surprised and disappointed

Revenue Management forecasts should come first, serving as an input for decision-making from a revenue strategist. The output then shows how you compare to your business forecast each month.

Lost mobile bookings dramatically influence your business right now, pushing guests towards OTA’s as their first, last, and only choice for bookings, and driving up the cost of guest acquisitions

Up until now, data science has been focused on hotels’ main product: the guestrooms. But it’s starting to move into other areas, such as F&B and meetings.

Metasearch is popular for hotels because bookings are non-commissionable direct bookings. The CPC model levels the field, so independents and smaller properties can bid alongside larger hotels

Guest experience has a direct impact on your hotel revenue. Apart from helping you with an increased sales volume, it also assists you in lowering marketing costs.

it may not be possible to determine the exact ROI on the time and money spent towards your hotel’s social media marketing, the numerous benefits of an active presence outweigh any cost.

Everyday WhatsApp grows its 1.5 billion monthly users mark. That’s a lot of customers – potential and current – to hone and grow. But, how do you covert this opportunity […]

The following mid-stay guest engagement strategies can help you drive your property’s long-term growth in RevPAR, ancillary revenue, and guest satisfaction

From 2007 to 2017, the hotels in the poor-performing sample achieved a RevPAR compound annual growth rate of just 0.7 percent. Compared to 2.5 percent for all hotels in the STR national sample.