hotels
Analysing Googles New Booking Engine For Hotels And Vacation Rentals
Most travel booking engines are likely to be well aware of Google’s push into providing an all-encompassing booking experience within its search engine, but it still remains to be seen how many hotels have signed up to Google’s own booking engine – despite its low entry costs.
Why You Should be Open to Negotiation
When looking back on the history of hotel pricing strategies, nothing really stands out until the early 80s. NB: This is an article by PrivateDeal Before the deregulation years, most […]
Brexit Aftermath: Futurecasting as a Solution for Revenue Managers
Hotel revenue management in uncertain times becomes a very tricky endeavor. To be successful at it, one has to have the knowledge, experience, and access to the right tools, such […]
Marriott’s New Expedia Contract Signals Shift in Direct Booking Wars
With Marriott International and Expedia Group finally completing their contract negotiations, the deal they’ve struck could have an impact on the relationship between hotels and online travel agencies more broadly […]
Hotel Target Market: How to Find Your Most Lucrative Prospects
Your hotel target market is one of the most effective ways of growing your business. NB: This is an article from Socialtables If you’re interested in finding more prospects who […]
Profit Slide Exposes Flow-Through Deficiency in European Hotels
Despite slight upticks in RevPAR and TRevPAR, profit per room at hotels in mainland Europe fell in February, unmasking flow-through challenges, according to the latest data tracking full-service hotels from […]
Best Practices For Successful Hotel Metasearch Efforts
As digital experts in the hospitality industry, a question we often get asked is “How can I drive more direct bookings” or “How can I take business away from the OTA’s?”. […]
Sales “Steps” and “Funnels” Are So 1990’s; What It Takes for Hotel Sales Success 2019
While the hotel sales environment has completely transformed, hotel sales training models seem to be stuck in the 1990’s. NB: This is an article from Doug Kennedy, President of Kennedy […]
The Future of Customer Engagement on Social Media
More than ever, businesses are struggling to compete for customer engagement in the social space. Research from marketing consultancy firm Edelman found that 60% of global consumers no longer trust social media […]
3 Reasons Facebook & Instagram Ads Are Snatching Space In Your Media Plan
The Facebook and Instagram advertising platforms have risen to become the predominant options for social advertising, occupying a progressively larger place in hotel marketer’s media plans. We’re continuing to see […]
