hotels

When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to […]

Your marketing efforts have worked! A traveler has found your property’s website via your Blog, SEO or PPC efforts. Maybe they subscribed to your email list via Conversion Optimization or […]

Thanks to the increasing complexities of today’s hospitality market where disruptors seemingly turn up out of nowhere and operators consolidate at a fast rate – it is easy to understand […]

Recent developments in legislation throughout the world have made rate parity an important topic in the hospitality industry. NB: This is an article from Trivago But despite its frequent appearance […]

In the digital marketing landscape there are many different options to ensure your hotel website is visible to potential guests. When marketing your website through search engines you can attract […]

Hotels, retailers and most businesses spend considerable marketing dollars on branding, PR, social media and advertising to drive traffic to their websites. NB: This is an article from Milestone Of […]

We’ve all experienced it before. Inboxes flooded with excessive amounts of annoying emails, no doubt blasted to every guest who has ever stepped foot in the door or innocently provided […]

Google has been gradually taking away website traffic for many industries over the years by moving more information and functionality directly within the search engine, allowing searchers to find what […]

We all spend enough time waiting. Let’s remove wait times (and unnecessary fees!), particularly in business where waiting can cost money. Find a PMS vendor that won’t make you wait.

There may not be a sure-fire recipe for social media success, but there definitely are key metrics you should be watching closely to help you prove and improve your social media activities.