hotels

9 Ways to Increase Hotel Direct Bookings

How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities?

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Tips for Successfully Pitching to Influencers

Influencers receive collaboration request emails all the time. You want to make sure you are giving them specific details quickly and efficiently in your pitch.

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10 Property Management Systems to Look at in 2019

If you’re looking for a more advanced software to manage your property in one place, you’d rather focus on more advanced hospitality management solutions.

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Google Hotels Prompts Trivago to Increase Advertising

When Trivago advertises in Google Hotels, it competes for clicks against its own largest advertisers, Booking Holdings and Trivago parent Expedia Group. It’s enough to make your head spin

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4 Ways to Help Boost your Brand with Hotel PMS Guest Profiles

With the Hotel PMS guest experience program and guest interaction integrations, the guest is almost always guaranteed to be recognized and appreciated, even if there are new employees.

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The 10 Daily Habits of Highly Effective Hotel Marketers

Hotel marketing success requires daily discipline. Based on our 35 years in hotel marketing, here are the 10 daily habits we see that separate the best hotel marketers from the mediocre:

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How American Football and Digital Marketing are Alike

A winning digital services playbook combines sales, marketing and revenue management to steal market share. Like Superbowl winners, the playbook is a dynamic document that continues to change.

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5 Ways to Supercharge Your Bookings Before Cricket World Cup 2019

If you’re looking to increase your hotel bookings before Cricket World Cup 2019, your PMS can come in pretty handy. Applying the following tips will help you improve customer experience.

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How To Drive Revenue Through Hotel Package Deals

Travelers are willing to spend up to 30% more than the average daily room rates (ADRs) when they feel that they are getting a better deal by booking a package. Creating attractive packages are key to profitability.

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An Independent Hotelier’s Guide to Ancillary Revenue

For any hotelier, booking rooms is, of course, the most important strategy for driving profits. But disregarding the potential for ancillary revenue would be a big mistake.

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