hotels

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. NB: This is […]

Upselling has traditionally been a guessing game. Trial and error. In fact, an article from not all that long ago suggested that the front desk should “gauge the needs of […]

Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. NB: This is an article from Koddi As is the case in desktop search, Promoted Hotels will appear […]

Luxury properties all struggle with a common dilemma: How to create promotions to fill room nights and need periods that don’t work against the property’s status as a luxury brand? […]

Choosing the right integrations for your property is not a black-or-white proposition. After all, different hotels have different business goals, markets and guest profiles. But choosing a deeper integration over […]

A study from Cornell University’s School showed that encouraging consumers to savour an upcoming experience can make waiting time more pleasurable and can heighten the enjoyment of the actual experience. NB: This […]

You have to know your competition to beat your competition. NB: This is an article from Cogwheel Marketing There has been a debate for years, if not decades, about which […]

Search engine optimization gets written about as a very complex, intricate marketing concept which then creates a high expectation for the results SEO produces. The last thing we want to […]

Let’s take a look at the key performance indicators you should know and use when optimizing your parking revenue. NB: This is an article from IDeaS What gets measured gets […]

We are continuing our 6 part series on How to Choose a New PMS. Over the course of the 6 episodes we explore the following: What is the role of […]