In the past couple of years, the 11-year-old hospitality company has been quietly departing from its roots of listing private homes and rooms to developing branded hybrid hotel-condo towers, offering boutique hotel listings, and even buying a hotel room booking company.
Airbnb is partnering with Newgard Development Group to open a 48-story tower in downtown Miami called Natiivo that will offer 412 condos and 192 hotel rooms — all of which can be rented out via Airbnb, Christopher Cameron reported for The New York Post.
Natiivo claims to be the first-ever property that’s designed, built, and licensed for home-sharing, but it’s not the only concept of the type Airbnb is working on.
Airbnb-branded towers are rising in cities like Miami, Austin, Nashville, and Orlando
Natiivo Miami, set to open in the spring of 2022, is one of several Airbnb-branded buildings that are popping up in places like Austin, Nashville, and Orlando.
Austin, Texas will also be getting a Natiivo condo-hotel in the fall of 2021, Curbed reported in 2017. Airbnb won’t own or manage the Natiivo towers, but it will be a branded partner and provide consultation on interior design.
Then there’s Niido, an Airbnb-branded apartment complex with locations in Nashville and Kissimmee, just south of Orlando, Florida, that leases “Airbnb-friendly unfurnished apartments” to residents, while guests can either book a resident’s unit on Airbnb or stay in one of the “designer apartments,” called NiidoHomes.
Niido’s website includes a calculator for residents to see how much money they’d save renting out their place on Airbnb.
These Airbnb-branded residences don’t come cheap. At Niido Nashville, studio apartments start at $2,392 per month and one-bedrooms start at $2,612. Two-bedrooms start at $4,195. And at Natiivo Miami, condos are currently listed from $350,000 to $1.2 million.
