hotels

There was no shortage of changes and announcements throughout the digital marketing industry over the past month and we are here to ensure you don’t miss the biggest ones

Photos of your hotel play a key part in creating a lasting first impression for the traveler. The images they are left with can set apart the guest experience at your hotel from the competition

While data suggests a decrease in group bookings, hotel DOSMs hoping to tap into new or additional markets to shore up group business need to look outside the 3rd party meeting planner tools

End-to-end rate integrity management using data analytics to track travel sellers’ flows is key to ensuring transparency across sales and distribution channels and must be a top priority

Finding backlinks should be built into the sales and marketing plan and addressed quarterly to determine opportunities. If your hotel does not have a marketing teamd, this may fall to sales

Facebook marketing is still a good investment for businesses, and knowing how to work with the algorithm can help gain more visibility and connect with potential, current, and past guests

When it comes to digital marketing vs digital sales, lines are undoubtedly blurred. Many, including Digital Marketing Managers, assume the two are one and the same and use terms interchangeably

With modern data and benchmarking, you can now move your seasonal strategy from one that’s reactive, to one that’s proactive. Here’s a fresh look at how to plan for seasonality changes

We discuss the current Distribution landscape and how, through the use of AI and predictive intelligence, inventory allocation can be optimised to drive more profitable revenue

Are we seeing the next big thing in search engine marketing with 20:20 vision? For now, we will have to wait and see if these gradual changes are the building blocks for something bigger from Google