hotels
How Hotels Can Work with the Crisis and Prepare for the Future
In this podcast we talk with Veit Meier and Till Benthien, from berner+becker, about how hotels can work through the crisis and prepare for the future – which will eventually come
Why Retargeting for Hotels is so Important
Retargeting for Hotels is sooo important, that I started talking about it re the Coronavirus, as the one task I suggested every hotel to master, in preparation for the post emergency. […]
OTAs on Recovery Path – How to Prepare for a Post COVID-19 Traveler
While we wait for the world to slowly shift to a new “normal”, here are a few predictions and how OTAs and other third-parties can anticipate them in the most beneficial way
Putting the Past to Use Redux – Expense Elasticity in a Downturn
In this environment, a central concern for hotel investors and operators is expense elasticity, representing the extent to which expenses can be reduced in proportion to revenue
COVID-19: (Update) Insights on Travel Impact, The Middle East and Africa
While flight searches and bookings are declining rapidly due to travel restrictions, our data shows a subtle and gradual upward trend in travel to parts of the Middle East from Q3’2020 onwards
Trending Now: #TravelTomorrow Messaging Tips
By adding new content to your website or communicating on social media (preferably both!), hotels can show messaging relatability and authenticity, remaining top-of-mind with their audience
Hotel Recovery: 10 Digital Strategies While Travel is on Pause
As Coronavirus (COVID-19) continues to impact travel, it’s important for hotels to have an action plan in place that addresses both the current state and the future rise in travel […]
The Great Reset for Revenue Management in Travel
Analysts often optimize prices with a bias toward volume. If applied to the current situation, this tendency could trigger a race to the bottom that would harm revenue and price positions even more
Hotel Marketing and Revenue Management in the Time of Pandemic
With the world in quarantine, I have been surprised to see many hospitality vendors already posting their “recovery and marketing guides,” as if this is a just another minor hiccup
Forecasting RevPar And Occupancy During An Era Of Uncertainty
Times are changing fast, and it’s safe to say projections for 2020 occupancy and RevPar have gone out the window. While supply and demand may rebound quickly, RevPar may take longer to recover
