hotels

In times of demand crisis, it’s easy to fall into making emotional pricing decisions rather than logical ones. Pricing mistakes are more costly in a recession, which makes revenue strategy a priority

You’ve likely been hit with a ton of new questions on your social media channels. If you haven’t already, now is the perfect time to audit posts for questions you can confidently answer

There’s no getting away from it – if you mention the acronym ‘OTA’ to most hoteliers, they’ll either wince, roll their eyes or suggest the conversation heads elsewhere. NB: This […]

We know the hotel industry is incredibly resilient. Even though it is hard to look months ahead, try to keep a bird’s eye view on the crisis and get your hotel ready for better days, which will return

The key is to keep an eye on evolving trends, take data-driven (and not panic-ridden) decisions, and build a foundation that allows hoteliers to tap into opportunities without missing a beat

Occupancy levels are forecast to bottom out at 23.3 percent during Q2 of 2020. Reviewing operating statements, it is virtually impossible for a hotel to generate a gross operating profit

In this video we are talking with Stephanie Smith as she takes us through her 8 point digital checklist for Hotels where they need to temporarily close or suspend operations

In addition to pure profitability, there are other advantages to having active Ads campaigns, probably unknown to many, and perhaps important to some hotels

Traditionally a big portion of hotel revenues comes from the business travel segment, and that balance hasn’t changed in a long time. After Covid-19 crisis, this balance may change

OTAs are still active and changing their paid media strategies as the COVID-19 crisis develops, taking huge advantage of the shopping from home consumers – and you should be too