hotels

How Hotels can Navigate a Demand Shock During a Crisis

A demand shock in the travel industry can come from many sources; a financial crisis, health crisis, or political crisis. And as the term suggests, they often can’t be predicted

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Group Business, Threat or Opportunity: Simple Group Displacement Model

Group Business, Threat or Opportunity: Simple Group Displacement Model

Each time we do a group quote we must evaluate the impact this has on the date of stay in the booking time, but also the selling of remaining capacity to the exclusion of other profitable segments

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computer and dots showing distribution across globe

The Advantages of Hotels Using a Global Distribution System (GDS)

So what are the advantages of using a GDS? Glad you asked! Here are some ways that it makes a hoteliers’ job more effective and efficient

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Europe’s Seasonality Conundrum: How to Invest Your Marketing Budget Wisely

The property portfolio, traveler location, as well as the season, are all important factors in deciding when and where to spend your marketing money

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How Independent Hotels Can Create a Diversified Distribution Strategy

We show how you can diversify your distribution – from basic solutions like website and booking engine to more sophisticated marketing solutions like social media and email

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How To Increase Hotel Revenue in Low Season

Hotel low season revenue has long been considered to simply be an unfortunate fact of the industry. It brings less demand and, therefore, lower revenues too

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4 Steps to Optimizing your Hotel’s OTA Ranking

Here are the four steps you can take to optimize your hotel’s OTA profiles to improve your ranking, land more bookings – and make more money for your hotel

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Revenue Management Alone Cannot Avert a Crisis But it Can Help

Revenue Management Alone Cannot Avert a Crisis, But it Can Help

Revenue Management itself does not generate additional demand in the market, but it helps to manage existing demand in the best way and achieve the highest possible revenue share

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A zero cost marketing weapon for any hotel.

With rare exceptions and no matter how beautiful one is, there is little special about a hotel. The product, aka hotel rooms, is unimportant. People remember what gets their attention and curiosity

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Creating a Picture Perfect Booking Experience for Guests

Incorporating professional photos of everything your property has to offer not only captures attention, it drives greater bookings – creating a picture perfect booking experience for online travelers

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