hotels
Temporary Closure Digital Checklist for Hotels
In this video we are talking with Stephanie Smith as she takes us through her 8 point digital checklist for Hotels where they need to temporarily close or suspend operations
Should I Consider Resuming my Google Ads and Meta Campaigns?
In addition to pure profitability, there are other advantages to having active Ads campaigns, probably unknown to many, and perhaps important to some hotels
What Does the Future Hold for the Hotel Industry Post Covid-19
Traditionally a big portion of hotel revenues comes from the business travel segment, and that balance hasn’t changed in a long time. After Covid-19 crisis, this balance may change
What OTAs Are Doing: 4 Key Crisis Takeaways For Hotels & Resorts
OTAs are still active and changing their paid media strategies as the COVID-19 crisis develops, taking huge advantage of the shopping from home consumers – and you should be too
How Hotels Can Work with the Crisis and Prepare for the Future
In this podcast we talk with Veit Meier and Till Benthien, from berner+becker, about how hotels can work through the crisis and prepare for the future – which will eventually come
Why Retargeting for Hotels is so Important
Retargeting for Hotels is sooo important, that I started talking about it re the Coronavirus, as the one task I suggested every hotel to master, in preparation for the post emergency. […]
OTAs on Recovery Path – How to Prepare for a Post COVID-19 Traveler
While we wait for the world to slowly shift to a new “normal”, here are a few predictions and how OTAs and other third-parties can anticipate them in the most beneficial way
Putting the Past to Use Redux – Expense Elasticity in a Downturn
In this environment, a central concern for hotel investors and operators is expense elasticity, representing the extent to which expenses can be reduced in proportion to revenue
COVID-19: (Update) Insights on Travel Impact, The Middle East and Africa
While flight searches and bookings are declining rapidly due to travel restrictions, our data shows a subtle and gradual upward trend in travel to parts of the Middle East from Q3’2020 onwards
Trending Now: #TravelTomorrow Messaging Tips
By adding new content to your website or communicating on social media (preferably both!), hotels can show messaging relatability and authenticity, remaining top-of-mind with their audience
