hotels

How is a travel marketer to choose which social platforms to advertise on? From TikTok, to SnapChat, to Pinterest, there is no shortage of options

2021 is giving us the chance to improve our hotel online marketing. Here are some social media tips to increase getting signatures in your guestbook

Only a few hotels have a well planned marketing strategy in place. Others end up making avoidable mistakes that cost them their reputation and business

It’s no secret that with social distancing and travel bans, the hospitality industry is hurting, but some see long-term potential, especially in NYC

Does your hotel website design lean on stock photography to better communicate your story? Are there gaps that could be filled with stock?

While 2021 might not be the boom we were hoping for, Google has stepped up to the challenge to help the hotel industry with what they know best – data

When you understand the weight of hotel market segmentation and you know how to segment hotel markets, you can benchmark your market reach.

Attracting new Guests to our hotels, whether business or, more likely, leisure travelers, starts with tapping into the root cause of their travel motivation

By 2024 we expect business travel in Western Europe to recover to 78% of 2019 levels ($261 bn). Emerging Europe is expected to recover fully by 2024

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. You could say that marketing has a split personality