hotels

According to a study, 52% of travellers visit a hotel website after seeing it on an OTA and 20% of direct bookings happen after a hotel was found on an OTA

These are some basic ways to get a feeling for Continuous Pricing concepts but only by embracing the four elements can you expect the best results

Leisure travel will not sustain total U.S inventory supply and along with impact of no global tourism means hospitality industry will continue to suffer

Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis

Forecasting is important because we need a current plan to help us execute our financial strategy. Without a map any road will take you where you want to go

In order to define, or even redefine, your hotel’s competitive set, here are some do’s and don’ts to help ensure a strong, competitive recovery ahead

This increase in travel interest is certainly linked to improved health situation, the easing of restrictive policies and EU actions to stimulate tourism

But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs

Hotel Guest engagement is not just about sending the right message to the right people at the right time. It means adding value to your relationship

To attract the share of direct sales they’re losing, hotels must match OTAs perceived convenience. One way to do this is implementing a booking engine