hotels

Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities

Achieving 100% occupancy is essential yet a crucial process for hoteliers, and last-minute bookings are what save them from such unbearable losses

The good news regarding the reopening of hospitality across Ireland in April meant that May was a strong, positive month for bookings as the country’s collective sentiment lightened and optimism […]

Last week Amazon added code to its digital properties to block FLoC from tracking visitors using Google’s Chrome browser

To better understand what your guest wants out of a visit to your hotel, you’ll need to understand two crucial factors

Many hotels fail to tailor their website to the season, choosing instead to keep the same design and offers all year. But every season has its own dynamics

Every extra service offered at the right time, not only delivers higher guest satisfaction but extra revenue for your hotel and increased share of wallet

Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic