hotels

So what does the new normal look like across acquisition, experience and loyalty marketing as travelers, both eager and cautious ones, emerge from lockdown?

The sinister-sounding buzzword, revenge travel was coined last year when people started travelling after the lockdown ease. Today, it is not just a phrase

While summer travel has not yet been “record-breaking” as some predicted, growth for the US hotel industry has been spectacular over the past month

Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts

Pre-pandemic, the hotel industry was noticing booking lead times gradually shortening over time due to changes in guests’ lives and their behaviour

After disruptions to the global hotel industry, traditional y-o-y comparisons have been rendered far less actionable when benchmarking hotel performance

The hotel industry is happy to welcome guests back, but a continued revenue shortfall, expense creep and difficult labor market, are impacting bottom line

We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

There would be many things to say about the numbers, but let’s focus on the very core problem: were the Google Ads campaign underperforming for this hotel?