hotels

Implications for Hotels Moving Through the Four Phase Recovery Theory

By making decisions based on stages of recovery, it will be easier for hotels to successfully navigate reopening and to rebuild their business

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Reshape Revenue Management Strategy with Long Term Dynamic Pricing

As we emerge from this pandemic, revenue managers need to continue to be more data-centric, whilst also focusing on an approach that can compress analysis

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Indexing: Simple and Important in Today’s Hotel Benchmarking

Indexing is incredibly versatile. Generally, 2019 should be “base” year on your index and serve as the replacement for any chart using y-o-y percent change

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How Vacation Packages Can Help You Boost Hotel Revenues

Guests who book packages are less likely to cancel reservations, stay longer, and spend more. Experts believe the ADR for package stay is higher than FITs

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Have You Checked Your Room Type Production Lately?

The key is to observe booking pace of each different room type during different demand seasons and vary difference between them to maximize revenue results

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image of video discussing hotel marketing roi and roas with stephanie smith of cogwheel marketing

Why Hotel Marketing Needs to Move Beyond ROI and ROAS

In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS

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TripAdvisor Plus And What It Means For Your Hotel

TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services

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Who Moved My Hotel’s Market Share?

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?

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Absolute RevPAR Breaks US$100 Barrier First Time Since October 2019

Overall, 90% of all markets were either in “Recovery” or “Peak”, with the latter signifying TRI RevPAR is higher than it was in the comparable week of 2019

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A Travel Boom Is Looming. But Is The Industry Ready?

A recent survey of 4,700 respondents from 11 countries, revealed 57 percent expected to travel within two months of the pandemic’s containment

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