hotels
Implications for Hotels Moving Through the Four Phase Recovery Theory
By making decisions based on stages of recovery, it will be easier for hotels to successfully navigate reopening and to rebuild their business
Reshape Revenue Management Strategy with Long Term Dynamic Pricing
As we emerge from this pandemic, revenue managers need to continue to be more data-centric, whilst also focusing on an approach that can compress analysis
Indexing: Simple and Important in Today’s Hotel Benchmarking
Indexing is incredibly versatile. Generally, 2019 should be “base” year on your index and serve as the replacement for any chart using y-o-y percent change
How Vacation Packages Can Help You Boost Hotel Revenues
Guests who book packages are less likely to cancel reservations, stay longer, and spend more. Experts believe the ADR for package stay is higher than FITs
Have You Checked Your Room Type Production Lately?
The key is to observe booking pace of each different room type during different demand seasons and vary difference between them to maximize revenue results
Why Hotel Marketing Needs to Move Beyond ROI and ROAS
In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS
TripAdvisor Plus And What It Means For Your Hotel
TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services
Who Moved My Hotel’s Market Share?
Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?
Absolute RevPAR Breaks US$100 Barrier First Time Since October 2019
Overall, 90% of all markets were either in “Recovery” or “Peak”, with the latter signifying TRI RevPAR is higher than it was in the comparable week of 2019
A Travel Boom Is Looming. But Is The Industry Ready?
A recent survey of 4,700 respondents from 11 countries, revealed 57 percent expected to travel within two months of the pandemic’s containment
