hotels

Business travelers subsidized other travel, to some degree, so as they disappear, airlines are figuring out how to cut costs

The negative relationship, or trade-off, between ADR and occupancy is central to revenue manager’s decision under normal operating conditions

Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more

Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?

From sustainability to staycations and greater focus on experiences, the key hospitality trends in 2022 we see are all focused around a new kind of guest

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches

It’s impossible to predict how this decision by Google will actually affect performance in the long run. Maybe we’ll see a boost for Responsive Search Ads

Revenue Management leaders must become adept data storytellers, using technology to put the dots together and create a strategy for commercial success

Reasons for projected rates increase include restored hotel services, sellers more aggressively addressing financial challenges, and group demand recovery

When trying to meet various needs, it is emphasized that a single customer can have different digital “modes” depending on their traveling context