hotels

Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement

Using an RMS that does not offer hotel competitor data can almost be compared to participating in a race with your eyes blindfolded

Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails

From customizing your booking engine to your brand to adding photos and descriptions, there are things you can do to optimize your online booking engine

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

Hotels must remain forward focused, 2019 is in the past and 2020 will soon be a more distant memory. We must build our strategies for 2022 and beyond

There continued to be negative sentiment about the return of the business travel segment whereas pandemic-era leisure travel sentiment remains buoyant

We discuss the current situation regarding business travel in the German market. We look at which destinations are holding up and which are still challenging