hotels

Capturing Revenue at Every Touchpoint of the Guest Booking Journey

It’s important to unlock revenue potential even while travellers are still deciding on their plans if you want to stay ahead of the competition

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How Are You Managing Your Pricing Decisions?

How you set your pricing will impact every facet of your hotel business, from staffing and distribution to occupancy and, ultimately, profits

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How Do You ‘Own Your Hotel Search Results’ in 2022?

Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?

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Hotel Email Marketing – How and Why to Get Started Now

From saving distribution costs to growing brand awareness and scaling your outreach to new and repeat guests, discover the benefits of email marketing

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The Key Attributes of a Proper Hotel Financial Statement

Your hotel financial statement needs to be in shape, and it must have the proper features that allow you the insight to make better operating decisions

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Europe Hotel Occupancy Remains Stable

When looking at Western and Southern Europe, steady improvement has remained constant with the highest occupancy levels in Ireland and the U.K

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3 Barriers to Hyper-Personalized Guest Experience and How To Fix Them

We explore three ways that mobile technology can remove barriers to personalization, thus paving the way for a seamless and customizable guest journey

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Meaningful Hotel Data: Tracking Adults & Children in Google Analytics

Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]

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coins being stacked up to reflecting the importance for hotels to develop pricing strategies that optimize their room rates effectively

Automated Upsell Revenue Performance Lift Right Off The Bat

To consistently get the team to upsell, every single individual, every single shift, with every single request – things are going to slip through the cracks

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two people tugging on money reflecting the importance of hotels to try and develop strategies that help disintermediate them from otas

Why Are We Still Allowing The OTAs To Gain The Upper Hand?

OTAs are just a channel… nothing more. This is your hotel, your guests, you provide the service to make your customers feel welcome, but check your T&Cs

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