hotels

With the pandemic ending, OTAs began spending on marketing campaigns again and the hidden cost was a 50% in increase in the avg. CPC for the brand campaigns

There are many benefits of automated hotel check-in like increased guest satisfaction, improved operations, boosted revenue and reduced costs

AI and machine learning technology is quickly gaining traction in the hotel industry to increase efficiency, reduce costs, and improve the guest experience

The more a hotel can prove they truly know the guest, the deeper loyalty goes – particularly for travelers who are inclined to embrace technology

As the digital face of your brand, your hotel website can act as an ally or foe, making or breaking your bottom line

First, we start with redefining the focus of your story. Instead of placing your hotel at the center of the story, start with the customer

Whether you rely on attribute-based pricing or demand-based pricing, it’s important to find a balance between direct bookings and bookings via OTAs

In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data

To ensure higher guest satisfaction and higher conversion rates online, hotels should regularly audit local listings as part of their entire online presence

Success in eCommerce is about more than visibility. It’s also about providing a frictionless booking experience – guest expectations are higher than ever