hotels

Without distribution, it’s as good as if your hotel didn’t exist. Approaching it holistically with these tips in mind lays the foundations for success.

While overall intentions to travel are high, traveler spending behaviors are expected to evolve, pointing to the growing importance of price and value

Prior to their getaway, when the traveler is just beginning to think about their next trip, SEO-optimized content is a great way to engage your audience

We look at what a data driven strategy is, and how the right tools can help access meaningful and measurable results that help you react to market trends

Why is reputation management crucial to a hotel’s ADR? That is simple, positive reviews lead to more bookings, and more bookings lead to higher revenue

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

For a revenue managers with the luxury of a higher market share than the fair share of the market, it is time to start thinking about profit maximization

RevPAR is a valuable metric for measuring a hotel’s financial performance and market position, but it should not be used in isolation

There are many challenges facing revenue management professionals, including non-actionable data, never having enough time, big league competition, and more

Social media can be a good sales channel, but organically, it’s a place to build your brand and showcase everything that’s great about your hotel